Google Ads

Google Ads Management – More Qualified Leads, Less Wasted Spend

Qualified leads, not expensive clicks. B2B campaign architecture, bidding optimization, and conversion tracking from real-world experience.

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The Problem

Google Ads That Deliver ROI

We manage Google Ads accounts with one goal: generating qualified leads and measurable revenue — not clicks and impressions. Our experience ranges from SME budgets to six-figure monthly spends across multiple countries.

Our Approach

Our Services

Campaign Build & Structure

Account setup or restructuring following proven B2B methodology: Search campaigns as core, PMax supplementary based on data, brand protection, structured negative keyword lists.

Bidding & Budget Optimization

Data-driven bidding strategies matched to conversion volume. No blind Smart Bidding without sufficient data. Regular budget reallocation to top performers.

Conversion Tracking & Attribution

Clean tracking is the foundation of every optimization. Google Ads conversion tags, GA4 integration, Enhanced Conversions, and offline conversion import where needed.

Google Ads Audit

For existing accounts: systematic 10-point review with concrete action plan.

Ongoing Management

Weekly optimization, monthly reporting, quarterly strategy review. Transparent communication on performance and measures.

From Practice

Real-World Example

A B2B online shop increased ROAS from 1.89 to 4.06 within three months — primarily through 213 structured negative keywords and campaign restructuring. Budget unchanged, results more than doubled.

FAQ

Frequently Asked Questions

What minimum budget makes sense?

For B2B: at least EUR 1,500 per month per campaign.

How do you measure success?

Cost per Qualified Lead, full-funnel ROAS, and lead quality — not just clicks and CTR.